Oleksandra

OLEKSANDRA TOLSTOBROVA
MARKETING SPECIALIST,
SOCIAL MEDIA EXPERT

PROFILE
[відкрити контакти](див. вище в блоці «контактна інформація»)
Experienced marketing professional with 3+ years of global expertise in
[відкрити контакти](див. вище в блоці «контактна інформація») driving brand growth through diverse channels. Skilled in developing and
promoting social networks, and websites, and executing campaigns.
Remote Proficient in crafting strategies, leveraging analytics, and anticipating
trends. Expert in team leadership, fostering innovation and collaboration
https://themediaagency.tilda.ws/ for high-impact marketing execution.
portfolio

EXPERIENCE
LANGUAGES
LEAD MARKETING SPECIALIST
Ukrainian: Fluent
Hybrid in company (Barcelona) + Freelance | September 2022 - March 2024
English: B2-C1
French: A1-A2 Provided full management of the marketing department for clients across
Europe, Mexico, and the USA.

EDUCATION Drove and implemented marketing strategies, content plans, etc.
Identified best campaign tactics to drive desired outcomes, and
ODESA STATE ECONOMIC
UNIVERSITY developed engaging content plans.
2019-2023
Building customer engagement and retention plan, remarketing.
Bachelor of Marketing
Research industry trends to identify evolving media opportunities in the

SKILLS ever-changing marketing space. Implement best practices around
campaign measurement across multiple channels, and report on key
Versatile in metrics for campaign effectiveness
graphic/photo/video editing
programs: Premier Pro, Lead the implementation of email marketing initiatives, encompassing
Photoshop, Illustrator, Canva,
audience segmentation, rigorous testing, deployment, and ongoing
etc.
optimization
Strong understanding of SEO
principles and techniques Support marketing efforts around new product launches and new
investment capabilities + parnership
Adept at writing engaging and
SEO-optimized content for
MARKETING SPECIALIST ( FRANCE)
social media and websites
Company "EtOH" | May 2022 - August 2022
Skilled in establishing effective
Oversaw comprehensive social media management for a portfolio of four
communication with
customers and sales teams company brands, achieving significant results across multiple platforms,
through social media, mass driving substantial progress toward overarching marketing objectives
mailings, and websites
Develop and activate social media campaigns to increase audience
Capable of conducting engagement.
independent market research
and analyzing data Establishing partnerships, participating in international ventures,
preparing packages of services and their presentation on the
company’s online platforms and entering the international market.
EXPERIENCE
LEAD MARKETING SPECIALIST ( UKRAINE)

SPA-Hotel "Stella Residence" I January - February 2022
Development and implementation of strategies and measures to stimulate sales and increase hotel
occupancy.
Tim leader (subordinate to: Ads Specialist, photographers, videographers, SMM specialists, graphic
designers, and IT specialists)

Fostered strategic collaborations with leading brands(such as Under Armour), to optimize and
strengthen brand partnerships

Planning, creation and optimization of content and marketing materials on various channels to
increase audience engagement - website, POS materials, presentations, social networks.

Effective launch of advertising: online (Google/Facebook/Instagram), external advertising.

MARKETING SPECIALIST ( UKRAINE)
Company "CRM Solutions" | June 2021 - January 2022

Exercised a pivotal role in orchestrating the conception and execution of multi-channel marketing
initiatives

Directed the strategic oversight and meticulous maintenance of the organization's robust social
media footprint across prominent platforms.

Employed engagement strategies to connect with the target demographic and enhance brand
visibility.

Complete content creation from 0: market research and trends, script writing, filming, editing,
posting, collecting analytics and working with it,

Marketing research, analysis of the market and its trends, competitors, and establishing partnerships in
the relevant industry. Finding and implementing new ways of attracting customers.

ADDITIONAL INFORMATION
Strong leadership, communication, and collaboration Ability to work on multiple projects and
skills. Comfortable working with stakeholders at all levels multitask
of the organization.

Ability to work independently and as part of a team Great attention to detail and logical
thinker to save efficiencies.
Detail-oriented and able to drive multiple campaigns
simultaneously and execute flawlessly in a fast-paced
environment.

Data-driven growth mindset with a commitment to
continuous improvement.

Ability to work in a fast-paced environment.