Марія

Mariia Prylypko
SMM/ORM/SERM SPECIALIST

PROFILE CONTACT
As an SMM, SERM, and ORM specialist with over 4 years in digital [відкрити контакти](див. вище в блоці «контактна інформація»)
marketing, I bring a goal-oriented and results-motivated approach to [відкрити контакти](див. вище в блоці «контактна інформація»)
every project. Comprehensive strategies, analysis, multitasking, and a
https://t.me/mari_pril
problem-solving attitude are on the list of my strong sides. I'm constantly
developing and learning new approaches, trends, and tools that help to
implement data-driven strategies.

EXPERIENCE LANGUAGES
SERM, ORM, SMM SPECIALIST • LIVINGSTON RESEARCH, English ─ upper intermediate (B2)
EDTECH COMPANY • US MARKET Ukrainian ─ native
SEPT 2022 – JAN 2024 Russian ─ fluent
Spanish ─ basic
Monitoring and shaping a digital image for the 6 brands of the company
by managing online reviews, search engine results, and social media
presence. EDUCATION
• Maintained 4.5+ ratings on the key review platforms for 12+ months. Sep 2007 — June 2012
• Created and implemented SERP-tactics and content strategy that Zhytomyr State Technological
allowed to improve online presence. University
BSc (Specialist) on Accounting and
• Launched review collection initiative that allowed to reach 4.7+ Auditing
ratings on each of the key platforms.
Jan 2020 — Aug 2020
• Created and scheduled for SM channels (FB, IG, X, Pn, Li) of 6 brands
IT Academy Step
and blog, Medium of 2 brands.
Intensive course on Digital Marketing,
• Hired and managed the freelancers’ team of 5-7 people at a time. SEO, PPC & SMM.
SMM LEAD, SMM MANAGER • ON NDA • ONLINE AUTO Jun 2021 — Sep 2021
AUCTIONS • US, LATAM, EU AND AFRICA MARKETS Targeting School
FEB 2021 – SEPT 2022 Targeted ads in SM, internet
marketing, chat bots and sales
Crafting comprehensive strategies that seamlessly integrate social media funnels.
campaigns with precision-targeted advertisements.
• Managed a team of 4 SMM specialists.
• Designed and implemented comprehensive SM strategy and brand SKILLS
guidelines that improved the company’s SM presence and increased ORM/SERM/SMM management
outreach by up to 50%. Project management
• Deep competitor analysis and users’ behavior. Targeted ads
Data analytics
• Created content and designs, as well as scheduled posts for SM
Copywriting
channels (FB, IG, X, Pn, Li) of 5 company branches.
Budgeting and calculation
• Worked out and launched targeted ads campaigns in SM (FB, IG, X)
that lead to by up to 20% revenue and registrations increase per year.
Analysis of the ads campaigns: CTR, conversions, ROI, ROAS.
• Mitigated the negative reviews and feedback to improve online CERTIFICATIONS
reputation. Google Skills of Tomorrow
• Dealing with Meta Business Manager hack attack and prevented Google Ads - Measurement
from stealing the main company’s account of 5 Facebook and 5 Certification
Instagram pages, 3 Pixels, and payment data.
DIGITAL MARKETING, SMM, SEO SPECIALIST • ON NDA • CAR
REPAIR, TRUCK SERVICE, SPARE PARTS FOR TRUCKS AND HEAVY
MACHINERY • UA, CIS MARKET
JAN 2020 – MAY 2021
Focused on learning and implementing strategies to enhance online
visibility, engage audiences through social media, and optimize content
for search engines.
• Conducted SEO audit of the website to find weak spots and growth
points and prepared a plan of further activities as a result of the audit.
• Gathered and analyzed keywords, collected a semantic core.
• Created SEO-optimized, UX texts and articles with originality up to
95%.
• Designed and implemented comprehensive SM strategy and brand
guidelines.
• Created content and designs, as well as scheduled posts for SM
channels (FB, IG).
COPYWRITER, SEO COPYWRITER, TRANSLATOR • FREELANCE •
FOREX, CRYPTO CURRENCIES, BINARY OPTIONS, STOCK
MARKET, HEALTH, INSURANCE, WELLNESS, ECONOMICS,
JURIDICAL SPHERE • UA, CIS, US MARKET
JAN 2013 – DEC 2019
• Gathered and analyzed keywords, collected a semantic core.
• Created SEO-optimized, UX texts and articles with originality up to
95%.
• Translated from EN to UA/RU and visa-versa. Additionally, SEO-
optimized texts according to provided keywords.
SENIOR ECONOMIST • PHARMACEUTICAL FACTORY • UA, CIS
MARKET
JUN 2012 – APR 2021
• Budgeted, calculated, and analyzed marketing and logistic
expenses.
• Determined, calculated, and analyzed the KPI metrics for different
departments.
• Worked out templates, reports and other forms that optimized and
improved calculations and data analytics process.