Контактная информация

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Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/5873084/

Опыт работы

Junior Brand Manager

с 12.2019 по 07.2020 (7 месяцев)
L'Oreal Ukraine, Київ (Food industry)

L'Oreal Paris Hair care marketing
- Leading and managing of new product launch and development - Magic Shampoo Citrus Wave, Elseve Purple. Magic Shampoo came back to 1st position among dry shampoos with quarter of the segment (24% MS in value).
- Conceptualised & executed an innovative high impact launch campaign for the Elseve Purple, including building of wide distribution, work with top Drug and Food chains, media support, cooperation with L'Oreal national trichology's Denis Prokopovych and stylist - Slava Chaika, collaboration with opinion leader, etc.
- Building and implementing a 360° external communication strategy (TV, OOH, Digital, Print, Radio) in consistency with the international L'Oreal strategy and the local business strategy for the entity.
- Go-To-Market Planning for products division including channel development and Magic Shampoo portfolio rationalisation.
- Consumer and marketing research for depth understanding of costumers insights.
- Cross-functional cooperation with other functions team - research, commercial, technical, logistical, digital, etc.
- Budget management, development, control, etc.
- 360 media communication, ATL, BTL activations, SMM, cooperation with influencers.

Marketing coordinator

с 07.2019 по 11.2019 (4 месяца)
L’Oréal Ukraine, Київ (Food industry)

Key responsibilities:
•Development and implementation of marketing programs based on the brands marketing strategy (Magic shampoo/Botanicals fresh care)
•ATL and BTL projects management and post-evaluation
•Management and close cooperation with media and creative agencies (all L’Oreal Paris brands)
•Full analysis of competitive environment (brands, regions, trade channels, pricing, etc.), brands performance (Magic shampoo/Botanicals)
•Leading and managing of new product development (NPD) and new product launch (Magic shampoo Citrus Wave)
•Consumer and marketing research in cooperation with research team: qualitative and quantitative research (dry shampoos/eco cosmetics and trends in Ukraine)
•Cross-functional cooperation with other functions (Market Research, Technical, PA&C, Trade marketing, Legal, Finance) (all L’Oreal Paris brands)
•Budget management (development, control, etc.) (Magic shampoo/Botanicals)

Media Communications Specialist, L’Oreal hub - Poland/Baltic’s

с 11.2018 по 06.2019 (7 месяцев)
Publicis Group, Warsaw (Media communications)

• Team under supervision: 2 Media Assistants
• Building and implementing a 360° external communication strategy in consistency with the
international L'Oreal strategy and the local business strategy for the entity.
• Building of E-Commerce, ATL and BTL communication for Kerastase, L’Oreal Paris and Garnier.
• Developing marketing research plans and providing recommendations for appropriate research to
meet KPI objectives.
• Building of Hair Care category strategy for 2019 year and product pipeline to identify
opportunities that will successfully meet the growth objectives and category mix goals for the
L'Oreal brands.
• Lead category status meetings, including both internal team and external client conversations.
• Analysis of customer demands, preferences and buying habits to create new marketing strategies. Achievements:
1. Launch of new products on Polish market: Garnier Hairfood, Botanicals Fresh Care, Garnier Fructis Aloe, Garnier Botanic Therapy, Elseve Low Shampoo, L'Oreal Paris Magic Shampoo (first dry shampoo and new subcategory in L'Oreal portfolio), Kerastase Aura Botanica, Kerastase Elixir Ultime.

Junior media planner, L’Oreal hub - Poland/Baltic’s

с 06.2017 по 11.2018 (1 год 5 месяцев)
Publicis Group, Warsaw (Media communications)

• Responsible for training and development of the assistant media planner.
• Building up a picture about target audience for L'Oreal brands, analyzing and researching character,
purchasing and media habits. Recruitment of new costumers.
• Responsible for negotiating and purchasing all forms of media (Print, OOH, Radio, TV, etc.).
• Building of media communication plans and presenting recommendations for TV, Print, Digital,
OOH and Radio campaigns.
• Project managed custom digital programs, including: blogger video series, blog posts, branded
events, rich media & interactive.

Personal Assistant, Part-time job

с 12.2015 по 03.2017 (1 год 3 месяца)
Aelia Duty Free Poland, Warsaw (Retail)

- Development of marketing strategy for new flagship next generation concept store in Warsaw's Frederic Chopin, which was launched in 2015.
- Support in management of innovative product development and pipeline strategy, including focus in fast-growing categories and subcategories, hero products, and brand-building channels.
- Building of product marketing strategy, including product architecture, product launch process and go-to-market strategy.
- Collecting and analyzing market tendencies, sales trends, category shifts, COG changes, market intelligence and competition for beauty category.

Образование

Akademia Leona Kozminskiego

Marketing, Warsaw
Высшее, с 2014 по 2018 (3 года 10 месяцев)

• Planning and conducting marketing activities in different organizations;
• Development of successful strategies for achieving marketing objectives;
• Practical skills and competencies in the use of Information and Communication Technology (ICT) marketing tools;
• Conducting of marketing research projects – planning and implementation;
• In-depth knowledge on how to explore new markets by means of international marketing activities;
• Understanding of contemporary trends in marketing (e.g., social media marketing, viral marketing, etc.);
• International and intercultural aspects of management and organizations.

Specialization courses: Marketing research, Strategic brand management, Internet marketing, Strategic marketing management, Innovations in marketing, Macroeconomic, Interpersonal communication, Business English, Critical thinking, etc.

Дополнительное образование и сертификаты

Publicis Programmatic Marketing Technology Certification

2018

Google Analytics Individual Qualification

2018

IE Business School, Brand and Product Management

2018

IE Business School, Market Research and Consumer Behavior

2018

Brand Management: Aligning Business, Brand and Behavior

2018

HubSpot Academy, Content Marketing Certified

2017

Copenhagen Business School, Consumer Neuroscience & Neuromarketing

2017

Знания и навыки

• MS Excel
• MS Word
• MS Office
• MS PowerPoint
• MS Outlook
• Google Analytics
• MS Access
• Instagram
• Facebook
• Ability to analyze
• Google
• Marketing
• YouTube
• Twitter
• Content management
• Pinterest
• Social media
• Gemius

Знание языков

• Английский — продвинутый
• Польский — продвинутый
• Украинский — свободно
• Русский — свободно
• Испанский — средний