PPC Media Manager (Google, Meta Ads)

Job Title: PPC Media Manager (Google Ads & Meta Ads) Location: Remote (Ukraine-based) Department: Marketing Job Type: Full-Time Reports To: Head of Marketing

About Us

We are a fast-growing digital marketing-driven company operating in the B2C space, with a global footprint and strong presence across LATAM, North America, and EMEA. We specialize in high-volume lead generation and conversion funnels, working closely with performance-driven call center teams to scale customer acquisition.

Role Overview

We’re looking for a PPC Media Manager with a proven track record in managing and scaling Google Ads and Meta Ads campaigns for B2C brands. The ideal candidate will be analytical, creative, and conversion-focused—someone who understands the nuances of both platforms, especially when integrated into a sales-driven call center environment. Experience with LATAM markets is a strong plus.

Responsibilities

• Plan, build, and optimize PPC campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Manage daily ad spend budgets and ROAS/CPA targets.
• Conduct keyword and audience research to drive relevant traffic and conversions.
• Analyze campaign performance and prepare actionable insights with A/B testing, creative rotation, and funnel analysis.
• Collaborate with design, content, and CRO teams to create high-performing ads and landing pages.
• Align with call center/sales teams to ensure quality lead delivery and feedback loop integration.
• Identify new growth opportunities and market trends, particularly in LATAM countries.
• Produce weekly/monthly reports with performance insights and strategic recommendations.

Requirements

• 3+ years of experience managing Google Ads and Meta Ads at scale for B2C campaigns.
• Deep understanding of CAC, CLV, ROAS, CPA, and performance-based metrics.
• Proven experience working with call centers or sales teams to drive qualified lead generation.
• Strong analytical skills and familiarity with platforms like Google Analytics, Meta Business Suite, and data visualization tools.
• Experience with LATAM markets or Spanish-language campaigns is a significant advantage.
• Highly organized, self-motivated, and results-driven.
• English proficiency (Upper-Intermediate or higher).
• Based in Ukraine, with reliable internet and availability for remote collaboration.

Nice to Have

• Experience with other platforms such as TikTok Ads, Taboola, or programmatic media.
• Understanding of affiliate or partner traffic.
• Spanish language skills.

What We Offer

• Fully remote role with flexible hours.
• Competitive salary and performance bonuses.
• Work with a supportive, high-performance team on a global mission.
• Opportunities for professional development and growth.

Apply Now to join a fast-paced team that’s redefining how performance marketing powers B2C growth across continents. Project Canadianvisa.org

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