Advertising Content Strategist (US, DTC, Health Brand)

Creative Strategist — Facebook/Meta Ads | US DTC Health Brand $3,000-$6,000/month + bonuses (uncapped upside) · Remote

We’re a US direct-to-consumer health brand launching in the GLP-1 space. We need a Creative Strategist to own our Facebook/Meta ad creative — concepting, briefing, and iterating on the ads that drive our paid growth.

This is a strategy role, not design execution. You decide what we say, to whom, and why it converts — then direct the ads that test it.

What you’ll do

• Own Meta creative strategy from angle to finished concept
• Turn research into testable ad concepts (statics first, then video/UGC)
• Write hooks, scripts, and creative briefs
• Map angles to audiences and awareness stages
• Kill what’s not working, double down on what is

Who you are

• 2+ years directing paid social creative for DTC brands (supplements/health/beauty a plus)
• You know direct-response: hook rate, hold rate, angles, awareness stages
• You can point to ads you made and explain why they worked
• Strong written English (US market)

Apply with this form: https://forms.gle/uEHsF5fNswEe3PCd9 Only applicants that apply via the form above will be considered. **