CRO Specialist Funnel Manager

1. Role Overview

We are seeking a data-driven CRO Specialist / Funnel Manager to own the optimization and performance of our marketing funnels. This individual will sit directly between our data and our creative teams. They will be responsible for managing traffic distribution inside our tracker (Keitaro), running aggressive A/B tests, and translating performance data into actionable insights for our media buyers and copywriters.

Core Goal: Maximize ROI and conversion rates by ruthlessly testing, analyzing, and swapping funnels based on real-time data.

2. Key Responsibilities

Tracker & Funnel Management: Daily management, setup, and optimization of landing pages, offers, and traffic flows inside Keitaro (or similar trackers like Voluum/Binom).

A/B Testing & Optimization: Formulate hypotheses, launch split tests (headlines, layout, CTA, angles), and decisively cut losing elements while scaling winners.

Cross-Team Collaboration:

With Media Buyers: Align funnel adjustments with incoming traffic sources, angles, and target audiences.

With Copywriters/Designers: Feed performance data and market trends back to the creative team so they can build high-converting assets.

Data Synthesis: Monitor KPIs (Click-Through Rate, Conversion Rate, ROI, CPA) and turn raw data into strategic creative briefs.

3. «Must-Haves» (Non-Negotiable)

Tracker Experience: Practical, hands-on experience with Keitaro (highly preferred) or equivalent self-hosted/cloud affiliate trackers. They must understand redirect rules, lander protection, and postbacks.

Performance Marketing Background: They must come from an environment that prioritizes direct-response marketing, affiliate marketing, or high-volume media buying. (Brand marketers or corporate UX designers are not a fit).

Data Literacy: Ability to look at a spreadsheet or tracker dashboard, instantly spot statistically significant trends, and make quick decisions.

«Nice-to-Haves» (Bonus Points)

• Basic front-end skills (HTML/CSS/JS) to make quick tweaks to landing pages without waiting on a developer.

• Familiarity with spy tools (e.g., Adspy, Anstrex) to spot competitor funnel trends.