Halyna

Halyna N i m c h e n k o
Digital Marketing
As a marketer, I leveraged my expertise to develop and implement a comprehensive
digital strategy for Compas, utilizing a wide range of tools. This strategy was designed
to achieve two key objectives: increasing the company's net profit and optimizing
marketing costs.
With 11 years of experience leading teams, I've honed exceptional communication and
interpersonal skills. I also possess strong analytical and lateral thinking abilities,
allowing me to thrive in both independent and collaborative environments.
I'm currently seeking a position in a dynamic and exciting company where I can utilize
my skills and experience to make a substantial contribution.

CONTACTS EXPERIENCE AS DIGITAL MARKETING
+380 95 425 66 96 2022-2023 DIGITAL MARKETING, IN COMPANY “COMPAS”
[відкрити контакти](див. вище в блоці «контактна інформація»)
Developed company strategies utilizing a majority of digital marketing
Ukraine, Irpin tools for presentation and subsequent implementation.
Halyna_Up Key Achievements:
Market analysis, target audience analysis, competitor monitoring,
in Halyna Nimchenko segmentation, positioning, promotion strategy development.
Created a landing page on Weblium using UI, UX design, configured
HARD SKILLS MetaTags, and tracking using Google Analytics Universal, GA4.
Developed search ads using Google Ads, adding UTL tags, and
Digital Marketing setting up remarketing.
UI/IX design (worked with Designed a welcome funnel schematically for E-mail marketing, built
Draftium and Weblium) a welcome email template to announce a new product. Created a
Figma chatbot for the welcome chain in Telegram.
Google Analytics (Universal:GA4) Analyzed the company's existing website for SEO, defined the
semantic core, and wrote an example of filling the site using
Google Tag Manager (Universal:GA4)
MetaTags.
Google Ads (settings of Established the Tone of Voice for the company.
contextual media advertising) Managed SMM – outlined a rubricator, monthly content plan, and
E-mail marketing/ chat bot Telegram developed a visually filled correction page for Instagram.
SMM (Content plan,Topic outline, Created media ads and set up targeting in Facebook Business using
Social media design, Tone of Voice) Ads Manager.
Targeting (Facebook Business)
SEO (Website optimization using a PREVIOUS EXPERIENCE
semantic core)
CHIEF MANAGER OF THE RESTAURANT BUSINESS,
Softwere testing 2019-2022
ІN COMPANY TOV “FRYTALI”
HTML syntax, learning basic tags
Provide management services and increase sales by holding themed
CSS - Cascading Style Sheet master classes, creating a friendly atmosphere and attracting new
Working with SQL guests. Brand positioning and growth.

2010-2019 CHIEF MANAGER OF THE RESTAURANT BUSINESS,
LANGUAGE IN COMPANY “FM GRUP”

Management and implementing the company's strategy to attract more
Ukrainian satisfied guests by improving service and quality. Overfulfillment of the
English A2, Pre-Intermediate set OP by 17%, training of new specialists and formation of a friendly
team.

SOFT SKILLS EDUCATION
Analytical and lateral thinking 2022-2023 Dan.IT Education
Team-player
Digital Marketing CERTIFICATE
Self-motivation
Ambitious 2018-2019 SkillUp
Leadership Softwere testing CERTIFICATE