Контактна інформація

Шукач вказав телефон , ел. пошту та адресу.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/5409197/

Досвід роботи

Internet Marketer, Digital Marketer (SEO, SEA, SEM, PPC, CPA, SMM)

з 12.2009 по 09.2023 (13 років 9 місяців)
Web Media Solution, Kyiv (Маркетинг, реклама, PR)

Digital Marketer,
SEO Specialist, PPC Specialist, Media Buyer, Web Analyst, PPC/CPC Account Manager, App monetization specialist,
Internet marketing, advertising and e-commerce:
• Attract customers and increase online sales of website/ mobile app;
• Promoting local businesses on Google, Google Maps, Facebook, Instagram, X, Reddit, Pinterest, etc.
• Online advertising on the Internet, Google and Bing search engines;
• Targeted ads on social networks Facebook, Instagram, X, Reddit.
• Blogging, article writing, content marketing
• Website monetization and increase in sales;
• Monetization of the mobile application;
• Increasing customer engagement;
• Analysis of websites or mobile application transactions;
• Lead generation and attraction of targeted traffic, interested target buyers;
• Gamification of a website or mobile application;
• Increase website conversion (conversion, website improvement UI, reduction of bounce rate),
• Promotion of brand, products, goods and services in social media (SMM),
• Search Engine Marketing and Social Media Marketing
• Brand reputation management, Brand promotion;
• Positive reviews and reputation marketing;
• Improving and developing a positive reputation on the Internet;
• SEO and improvement of search factors ranking of website or online store,
• Advertising campaigns in PPC / СPC / CPM in Google Ads, Microsoft Ads (Bing) etc.
• Improving and optimizing the UX / UI website, usability and site interface;
• Website redesign on WordPress, PHP, Magento, OpenCart, Joomla, Modx, CS-Cart;
• Creation and web development of websites for e-commerce,
• Increase sales of a website (remarketing, order amount, return customers),
• Link building, removing broken links and removing harmful links.
• Improving the site under the mobile devices;
• Removing a site from blocking by Google and Bing.
• Promotion of mobile applications for iOS, Android;
• Promotion of mobile applications and game apps in the App Store and Google Play,
• Search engine optimization mobile applications pages in App Store (ASO) and Google Play (SEO).
• Planning for the improvement and promotion of website, mobile applications;
•Analytics and statistics (Google Analytics, Ahrefs, OpenStat, Alexa, SEMrush etc.).

Integrated marketing and sales:
•Development of marketing strategy and analysis of business performance: promotion channels and tools, online marketing, online advertising, social marketing, launch of «word of mouth», WEB & IT innovations to improve marketing effectiveness;
• Building a sales system and integrating the website with CRM
•Development, implementation and control of marketing activities: programs to promote of brands/products/services, increase awareness, loyalty programs, sales promotion, creating value for a buyer;
•Optimization of assortment and price policy of the company, distribution channels;
•Optimizing promotion strategies to reduce costs and increase marketing effectiveness;

Head of Sales and Marketing

з 11.2002 по 12.2009 (7 років 1 місяць)
IT Solutions Ltd, LA (IT)

•Organization of production, commercial and economic activities of the enterprise (procurement of services and products, sales of its own products and services);
•Marketing of it products (procurement of services, sales of solutions, advertising in channels, promotion on the web, events, planning);
•Marketing and sales management;
•Planning activities and monitoring performance of planned indicators;
•Analysis and control of financial and economic indicators of marketing activities;
•Monitoring the implementation of the plan and adjusting the company's development strategy
•Participation in contract preparation, contract negotiations
•Introduction of an active procurement / sales system
•Participation in the development, preparation and sale of it products and services
•Communication with clients from USA and EU,
•Personnel management of the marketing / sales department (personnel planning, setting tasks, monitoring the implementation of plans by the marketing team and sales department);
•Monitoring and analysis of the market (competitive environment);
•Monitoring trends the development of it technologies
•Development and implementation of loyalty programs for existing customers (partners);
•The expansion of the customer base;
•Negotiating with key customers;
•Development of product promotion programs
•Development and improvement of the company's website
•Social media marketing strategy

Освіта

MIB

MBA Marketing, Kyiv
Вища, з 2007 по 2013 (6 років 1 місяць)

International Master Degree Program
• International Marketing
• Integrated Marketing
• Online Media and Social Marketing
• Management of Marketing
• Management of Information Technology
• Project finance and investment planning for Marketing and IT

Додаткова освіта та сертифікати

PMD "Digital Marketing", LІC, Kiev,

2014, 12 months

Courses: Integrated Computer Technologies for Business - ONPU, Odesa

2004, 6 months

Courses: Managing the Economy of an Enterprise and Organization - OSEU, Odesa

2001, 6 months

Courses: Chat Bots - The Automation of Website lead generation

2018, 3 months

Courses: Search Engine Optimization and Search Engine Promotion of Websites

2013, 6 months

Знання і навички

• Facebook Ads Manager
• MS Excel
• MS Office
• Adobe Photoshop
• Google Analytics
• PC User
• Facebook
• Google Tag Manager
• SEO
• Ahrefs
• Serpstat
• Google Search Console
• Screaming Frog SEO Spider
• Умение анализировать
• CMS
• Google
• SEMrush
• Ability to analyze
• Adobe
• Mailchimp
• SE Ranking
• Google My Business
• Продвижение
• Контент-маркетинг
• AdRiver
• Самостоятельность
• Разработка маркетинговой стратегии
• Лидогенерация
• WordPress
• OpenCart
• Розробка SEO-стратегій
• SEO-копірайтинг
• Контент-менеджмент
• Анализ сайта
• Анализ контента сайта
• Улучшение контента
• Продвижение сайта
• Оптимизация сайта
• Технические задания
• Збір семантичного ядра
• Лінкбілдинг
• Дисциплінованість
• HTML
• Уміння аналізувати
• Google Ads
• CSS
• PHP
• Розробка контент-плану
• Налаштування контекстної реклами
• Розробка маркетингової стратегії

Знання мов

• Англійська — вище середнього
• Українська — вільно
• Російська — вільно

Додаткова інформація

Professional achievements:

•The increase of a rating of a website and a conclusion of a website in a TOP-5/10 position on MF and LF Search Requests;
•The increase traffic to the site by 500% within 2-3 months.
•The increase of website traffic from 300 unique visitors per day to 30,000 visitors per day for 6 months;
•The increase overall site conversion to 37%. Increase conversion for an online store up to 25%;
•The increase in sales from 50% up to 300% within 6 months.
•Improving usability and conversion of website, reducing the level of user bounces at least 2 times in 5 months and improving the selling qualities of the site. Sales managers only work with hot target customers;
•The depth of viewing the site is 5-14 pages per session;
•Average Time on site 20-30 minutes;
•Lead generation of target customers from 1000 to 15,000 customers per month. The percentage of registrations on the site at the first visit of 7-10%;
•I work with semantics core up to 100 thousand keywords. Building a semantic core for new sites with up to 10 thousand keywords;
•Search engine promotion in the Google Search of the TOP-10 with a speed of 500-1000 keywords per month;
•The click through rate of advertisements at the level of 30-35%;
•The experience of complex customization and optimization of advertising campaigns promotion in the search for Google, Yandex, Bing, in social networks Facebook, Instagram, LinkedIn, Twitter and other channels.
•Successful experience of targeting advertising campaigns in social networks Facebook, LinkedIn, Twitter, Instagram, TikTok and YouTube;
•The increase traffic from social networks from zero to 10,000 visits per month (for each social network);
•Increasing the user base of the social network to 5-10 thousand people in 3-6 months;
•Segmentation of email-subscribers base and creation of selling email-message sequences.
•The increase of the email subscriber base from 500 to 10,000 subscribers within 5 months.
•Improving advertisements, banners, slogans, appeals, promotional offers for website and advertising campaigns.
•Knowledge and experience in SEO (search engine optimization) and SEM (search engine marketing),
•Successful experience with search advertising, in the leadgeneration, increasing user traffic to website, CPA / PPC / CPC advertising, online marketing strategy and budgeting, working with affiliate programs in online marketing,
•Knowledge and experience on SMO (website optimization for social networks) and SMM (social media marketing),
•Knowledge and experience in the development of search & media advertising (Google Ads, Bing Ads, Yandex Direct, Taboola, Media Target, etc.),
•"White"website promotion with organic and commercial links - the website rating growth of 300% for 3 months.
•Successful promotion of websites in e-commerce, it services, start-ups, service aggregators, fashion, vehicles, news, social and political, tourism and travel, etc.
•Knowledge and skills in methodology and tools in SEO, SEA, SMM, SERP and SEM
•Experience as digital marketer and web analyst, over 9 years, with projects of varying complexity and scale (national and regional, foreign)
•Confident knowledge of site promotion technologies, tools for promoting of web-projects.
•Good knowledge of Google Search Console, Google Analytics, Google Ads
•Good knowledge of Yandex Webmasters, Yandex.Metrica, Yandex Direct, Yandex Wordstat.
•Experience with Google Analytics, Google Search Console, Yandex Webmaster, Yandex.Metrica.
•Successful experience of search engine optimization and promotion of websites to Google TOP-5 for 4 years.
•Experience in linkbuilding and kraud-marketing.;
•Knowledge and experience in developing strategies for promoting an online store and advertising campaigns to promote websites on the web.

Additional skills and characteristics

•Participation in the development of the company's marketing strategy, brand development (including product mix and distribution channels), promotion strategy and sales promotion for the different sales channels.
•Planning, budgeting, organizing and conducting marketing activities aimed at stimulating sales (promotions, cross-activity with related product categories, installation of additional points of sale, etc.).
•Participation in the development and implementation of marketing campaigns,

Getting a job / job search as
Digital Marketer, Marketing Manager, Senior SEO Manager, Online Advertiser, Head Of Marketing, Media Buyer

Write to me on Telegram:
https://t.me/viktor_vs
or WhatsApp:
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